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SEO
Search engine optimization (SEO) is the practice of improving a website's visibility, ranking, and organic traffic on search engines like Google.
PPC
PPC most commonly refers to Pay-Per-Click, a digital advertising model where advertisers pay a fee each time their ad is clicked, utilized for driving website traffic via search engines (Google Ads) and social media.
SMO
Social Media Optimization (SMO) is the strategic process of enhancing a brand’s online presence, visibility, and engagement across social platforms (like Facebook, LinkedIn, Instagram) to drive web traffic and improve reputation.